This new edition contains two entirely new chapters on running a seminar business and marketing seminars. Author Robert Jolles delivers more than 50 seminars each year. This book lets readers in on his secrets of the trade so that consultants, trainers, and teachers can make their own seminars popul[...]

Customer Centered Selling teaches you the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order taking mentality. Jolles provides a systematic, repeatable, predictable approach that t[...]